Most purchasing decisions are made within 10-20 seconds. With an ever-growing selection of goods in the personal care aisle, what are you doing to ensure your product is the one purchased?
Follow the Leader
The latest trends in personal care revolve around simplicity. A focus on minimally designed labels and environmentally friendly packaging materials are on-trend in today’s market and could potentially be just the boost your brand needs to be seen amongst the many options consumers are faced with today. Let’s take a look at a few ways you can help ensure your brand is noticed, understood and remembered in that first 10-20 seconds.
1. Modern Minimalism
Achieve a simplified look with a sleek, modern label design. Try using clear film labels and monochromatic or two different kinds of coloring schemes. Or design your label with large, legible text that tells the consumer exactly what the product is or does in one glance. By embracing this minimalist style, you can cut through the noise of competitors and get noticed quickly.
Image source: http://www.thedieline.com/blog/2015/8/3/beard-buddy-beard-wash
2. Faux Natural
When it comes to personal care, consumers are now concerned with things like ingredient lists, small batch versus big batch runs, and taking a more holistic approach to health and beauty. Embracing the idea of simplicity, why not let your product packaging speak its natural story? Use an earthy color palate, matte film or paper labels to draw in consumers. Hand-written or illustrative text offers a more organic feel to labels, providing that more individualized appeal consumers are now looking for in their personal care products. And don’t shy away from putting natural ingredients on the front of your label. Advertising these will help make you a recognizable natural option in the personal care category.
Image sources: http://bpando.org/wp-content/uploads/2011/10/ayelet-naturals-facial-scrubs-061.jpg, https://innersensebeauty.com/eco-friendly-tree-free-labels-to-love/
Aside from spotting this simplicity trend on-shelf, it can all start with the product packaging itself. And what’s simpler than being earth-friendly? Appealing to more environmentally responsible shoppers is no longer exclusive to one style of design—it can work with any brand’s look. You can show your eco-friendly status by using biodegradable labels, flexible packaging, or shrink sleeves. Not exactly sure how this works? Think of this- because flexible packaging is so compact, more units can be transported per truck, cutting down the CO2 emissions produced in transit. Flexible packaging also uses fewer resources and provides a higher product-to-packaging ratio. Shrink sleeves are similarly eco-friendly, by reducing the weight of packaging material, eliminating the use of adhesives and the need for secondary packaging. No matter what you choose, all are earth-friendly options that can help minimize your brand’s carbon footprint.
Image sources: http://launchprivatelabel.com/2013/11/29/kraft-naturalbeauty-packaging/, http://lovelypackage.com/wp-content/uploads/2013/09/lovely-package-sou-1
It may take more work behind the scenes to ensure your personal care product looks effortless on-shelf, but the results are sure to make a persuasive case for purchase. Whether you’re interested in talking monochromatic color, paper label stock or flexible packaging option, AWT Labels & Packaging experts are here to help. For more information about our products or to speak to one of our experts, visit www.awtlabelpack.com or call (612) 706-3700.