Nearly every aspect of our lives has been affected by one or more supply chain issues recently. Whether it is the decrease in the supply of oil and it’s affect on gas prices, or the shortages of many consumer goods, we’re all aware of how interconnected the world has become. And it seems like every […]
Understanding the Total Applied Cost of Label Procurement
The traditional approach to purchasing product labels is to obtain price quotations from an approved vendor list, and then select the supplier with the lowest cost per thousand. Other factors such as timing and experience with the vendor might come into play, but generally the key determining factor is price per thousand. It’s simple, straight […]
Recycling: It’s not automatic.
Even though a package is labeled as “recyclable,” it doesn’t mean you can just toss it and forget it. You’re a consumer goods manufacturer, and you’ve invested time and effort into making sure yourproduct’s packaging is sustainable. For example, perhaps you’ve worked with a packaging supplierto develop a flexible package that can be recycled, and […]
Touchy Packaging
No, we’re not talking about overly sensitive packaging that you need to be mindful of, and careful about what you say. This ‘touchy’ refers to packaging that lends tactile elements to the sensory presentation. Package material suppliers and converters have spent a lot of time thinking about the ‘touch’ sense and are suggesting that it […]
Does your product suffer from Category Camouflage?
You may have the best product in the world, and a marketing strategy that generates a ton of interest, but none of that will matter if consumers can’t find your brand at retail. There are now so many different product options on store shelves that they begin to blend in with each other. Just look […]
Flexible Packaging is Sustainable!
We said it, and it’s true. For specific applications, flexible packaging beats alternative packaging for sustainability hands down. Now you might think that since most flexible packaging is plastic that it doesn’t have a great track record when it comes to environmental friendliness. But we need to look at the sustainable attributes of flexible packaging […]
Five Hot Trends in Labels & Packaging
It’s summer. it’s hot. So what better time to catch up on what’s hot in labels and packaging? Normally these catalogs of what’s trending are compiled and reported near the beginning of the year, but we thought we’d be a little different. Here are FIVE trends we’ve identified that are getting traction here in the […]
Sustainability Design Guide: The Road to Greener Packaging
We have all been there: When taking on a project or goal, we often have an idea of what we would like to do but we are not sure where to begin. And sometimes the task is just a vague sense of what we hope to accomplish, without really knowing for sure what the end […]
Flexible Packaging: The Stuff You Don’t Think About
As a packaging professional, can you relate to this scenario? You have a great looking flexible package for your new snack product. The graphic design is outstanding; the material composition will keep the product fresh and tasty; and the reseal structure is easy to use and airtight. All that’s left to do is get the […]
Need sustainable packaging? Have some flexibility.
Packaging continues to follow other industries in the quest to become more environmentally friendly. Consumers are much more aware of packaging, and many are choosing products packaged in a sustainable manner. This means the packaging is recyclable, or biodegradable, right? Not always. Today’s consumer is concerned with ‘over-packaging’ to a much greater degree than even […]