Nearly every aspect of our lives has been affected by one or more supply chain issues recently. Whether it is the decrease in the supply of oil and it’s affect on gas prices, or the shortages of many consumer goods, we’re all aware of how interconnected the world has become. And it seems like every […]
Understanding the Total Applied Cost of Label Procurement
The traditional approach to purchasing product labels is to obtain price quotations from an approved vendor list, and then select the supplier with the lowest cost per thousand. Other factors such as timing and experience with the vendor might come into play, but generally the key determining factor is price per thousand. It’s simple, straight […]
Recycling: It’s not automatic.
Even though a package is labeled as “recyclable,” it doesn’t mean you can just toss it and forget it. You’re a consumer goods manufacturer, and you’ve invested time and effort into making sure yourproduct’s packaging is sustainable. For example, perhaps you’ve worked with a packaging supplierto develop a flexible package that can be recycled, and […]
Touchy Packaging
No, we’re not talking about overly sensitive packaging that you need to be mindful of, and careful about what you say. This ‘touchy’ refers to packaging that lends tactile elements to the sensory presentation. Package material suppliers and converters have spent a lot of time thinking about the ‘touch’ sense and are suggesting that it […]
Does your product suffer from Category Camouflage?
You may have the best product in the world, and a marketing strategy that generates a ton of interest, but none of that will matter if consumers can’t find your brand at retail. There are now so many different product options on store shelves that they begin to blend in with each other. Just look […]
Five Hot Trends in Labels & Packaging
It’s summer. it’s hot. So what better time to catch up on what’s hot in labels and packaging? Normally these catalogs of what’s trending are compiled and reported near the beginning of the year, but we thought we’d be a little different. Here are FIVE trends we’ve identified that are getting traction here in the […]
Sustainability Design Guide: The Road to Greener Packaging
We have all been there: When taking on a project or goal, we often have an idea of what we would like to do but we are not sure where to begin. And sometimes the task is just a vague sense of what we hope to accomplish, without really knowing for sure what the end […]
Recycling – Coming to terms with the terminology
Everyone knows what recycling means, right? It’s not a new concept, and nearly all of us have been participating in recycling efforts for some time now. We likely have some sort of sanitation receptacle at home where we put all those things we’re told to recycle, and the contents of this container are collected on […]
Designing Packaging to Optimize Recyclability
We are all in agreement about recycling everything we can for a healthier world and conservation of resources. Recycling is a key element of an overall circular economy strategy. This is as true for packaging as any other consumable. Yet despite our best efforts, not every package we target for recycling gets recycled. There are […]
4 Easy Steps for Shrink Sleeve Success
Considering shrink sleeves for your product? We’re here to help! Check out these advantages of shrink sleeves and easy tips to get your project started on the right foot. Advantages to Shrink Sleeves Visual Appeal. Since shrink sleeves conform to complex or unique bottles and containers, their 360 degree graphic display offers increased opportunity for […]