AWT Labeling & Packaging

Personal Care packaging labels must be product resistant, fade resistant and have the ability to withstand other retail and final use conditions. You can count on our experienced staff to carefully listen and provide recommendations that will increase shelf appeal, and even expand the label space if you need to communicate additional product information in ways you never imagined.

AWT experts help customers select the best material constructions and print process to meet your brand objectives. Our Supplier Managed Inventory (SMI) programs keep your production lines running enabling products to get to market on time.

Packaging we commonly see in this segment include primary labels, product pouches, sample product pouches, extended content labels, instant redeemable coupons and cross product promotions.

Q&A About AWT’s Personal Care Packaging Labels

What are some of the trends personal care product package labels?

• Continued interest to find materials and Inks that grab “Consumer Attention” within 10 seconds in the store aisle.
• Label designs that project product quality that appeal to the consumers taste.
• Using the entire product “Real Estate” to communicate the Product Offering.  Shrink Sleeves and Flexible tube labels provide that bigger space.
• The use of metallic labels materials
•  Use recyclable liners to encourage sustainability initiatives

What are some of the necessary regulations on Beauty & Personal Care labels?

• All cosmetic products require an ingredients list approved by the FDA
• There is an movement to expand the ingredients list to light duty household cleaning products
• Follow FDA regulations in regards to chemicals.
• Allow for extra time to have ingredients to be approved

What do you find are effective ways to stand out from the competition?

• Continued interest to find materials and Inks that grab “Consumer Attention” within 10 seconds in the store aisle.
•  Encourage label designs that project product quality that appeal to the consumers taste.
•  Encourage using the entire product “Real Estate” to communicate the  Product Offering.  Shrink Sleeves and Flexible tube labels provide that bigger space.
•  The use of metallic labels materials
• Use recyclable liners to satisfy sustainability initiatives

What are the materials and printing processes used? Opinions on paper vs. film?

• Films,  Metallic materials and coated paper pressure sensitive materials.  Popular Print Processes used are; Flexographic, Digital and Screen printing processes.
• Choose the right material to fit the product application.  In most cases, there seems to be a better consumer experience when  film is used for the label.  Paper, even with film lamination over the top is inexpensive and breaks down when exposed to water and chemicals.  The label loses its good high-quality look. Sometimes Brand Managers choose paper label materials because of lower cost and find the “product sell thru” isn’t strong.

What is the state of the market as a whole?

• Growing. Private brands products have increased substantially over the past five years.