Why Conduct Formative Evaluations?

Take time to read this informative blog post about the importance of formative evaluations when it comes to medical device interfaces. Courtesy of the Medical Device Research Group (MDRG). The below link will take you away from the AWT website.

Why conduct formative evaluations? – MDRG

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Your Clinical Trial Labeling: Sturdy Footing or Achilles Heel?

Most people are familiar with the story of Achilles and his one point of weakness that led to his demise. In Homer’s epic poem the “Iliad”, Achilles, Greece’s bravest and strongest warrior, is finally done in when an arrow shot by Paris is guided into his heel by a vengeful Apollo. In typical Homer fashion there’s a long backstory (we all remember our freshman year Western Civ lecture classes) of politics, meddling gods, broken promises, and lots and lots of revenge-fueled bloodshed.

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