Helpful Points to Consider
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Can Label Design: Communicating Product & Package Sustainability
Aluminum cans have become a container of choice among beverage producers, especially canned wine, craft beer, and ready-to-drink cocktails. Aluminum cans have a long, unique life cycle that’s relatively sustainable, but there’s a lot to think about when creating can labels to make sure this remains true. Aluminum Can Recycling is Good for the Environment […]
Forget the Flat: Take Your Label Designs into 3D
When we talk about labels, the way they look is the first thing that springs to mind. We need our labels to stand out, pop, attract as many eyeballs as possible—in short, complement our packaging and support our sales. However, there is more than just how a label looks. Tactile feel also plays an important […]
What Influences Custom Label Costs & How to Budget Appropriately
As a producer of packaged goods, you’re definitely familiar with calculating the cost of everything that goes into manufacturing and selling your product. There are often dozens of tiny costs that add up, from labor and materials of manufacturing the product itself to packaging, labeling, and marketing. Out of these, let’s talk about the cost […]
Holographic Labels for Consumer Products: Why & How to Use Them
Increase in competition for consumer products—from wine, craft beer, and spirits to supplements and cannabis products—is making a product’s label ever-more important to helping it stand out and prevent copycats. Premium brands need to look great on shelves (and online) and help assure customers that they’re purchasing the real deal. Achieving this with your packaging […]
7 Days Cocktail Co. Launches Premium RTD Cocktails with Dynamic Hybrid Labeling
The founders of Seven Days Cocktail Co. (SDCCo.) have spent the last decade of their careers in the restaurant, bar, and distillery scene in Southern California. When the pandemic first hit, they saw an opportunity to challenge the idea that in order to enjoy great cocktails your only option was to leave the house and […]
New Capability for Shrink Sleeves Launched at Craft Brewers Conference
AWT Labels & Packaging (AWT), along with the company’s new acquisition partner Labeltronix, will be exhibiting at Brew Expo America in Minneapolis, Minnesota May 3-5. The trade show is part of the Craft Brewers Conference, an annual event presented by the Brewers Association. Brew Expo America is the largest brewing tradeshow in the U.S., bringing […]
How Labels Impact Sustainability: 5 Considerations
There’s no shortage of research on consumer preference for brands that have an eye on sustainability. We want to know the products we use are doing as little to harm the environment as possible. Consumer packaged goods (CPG) companies put a lot of time and energy into their products and packaging, and it’s important that […]
FOND Bone Broth Sends a Message in a Jar
When Alysa Seeland founded FOND Bone Broth, she did it with a personal purpose and mission. FOND products are carefully crafted—with every ingredient, process, and packaging material meticulously chosen with branding, sustainability, and usability in mind. FOND makes ready-to-sip, organic chicken and beef bone broth tonics that combine pasture-raised protein with fresh herbs and botanicals […]
