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Design and Engineering

Built well, branded well

Our experienced team of design, R&D and press experts are here to help you succeed from initial conception to final product delivery. Discover how we can help from A to Z. 

Design

Do you need design assistance with your label product, flexible packaging, or converted components? AWT offers innovative graphic solutions for a variety of products, encompassing package design, custom label design, new material branding, rebranding, and more! By collaborating with our customers and utilizing internal brainstorming, our design team creates concepts that not only meet but exceed our clients’ expectations. AWT Labels & Packaging is your one-stop shop for all your creative and production requirements.

Pre-press

Regardless of print technology, pre-press plays a crucial role in ensuring that the final labels are produced accurately and effectively.  This stage involves tasks such as color correction, image enhancement, file formatting, color management, substrate and ink selection, pre-flight checks, proofing and validation. For flexographic printing, AWT produces printing plates in-house to ensure optimal print quality. Our attention to detail is an essential component for achieving accurate and high-quality printing results for our customers.

Prototyping

Starting from the inception and enhancement of concept designs to offering specialized design support for intricate converting components, much of our work originates from ideas. AWT conducts feasibility studies for manufacturing products with limited or no previous product history, conducts physical and mechanical testing on materials and products, and aids in material selection and sourcing. Leveraging our team’s expertise and years of experience, we cultivate a stronger partnership between our departments and clients. Our emphasis on prototyping enables us to efficiently and accurately bring our clients’ visions to life, turning ideas into reality.

Research and development

AWT’s Research and Development (R&D) team follows a strategic process to innovate, create, and improve our customers’ labels and flexible packaging. Working closely with our customers, we set clear objectives, conduct market research and feasibility studies, create prototypes, ensure regulatory compliance, execute intellectual property protection, and provide detailed documentation. Our goal is to facilitate successful outcomes, transitioning from research to label development and to delivery of the final product. Our culture of continuous improvement is integral to refining our R&D strategies for ongoing innovation and competitiveness.

Specification audit

Standardization

At AWT, we ensure a consistent and standardized flexographic printing process by following best practices and specifications. This includes standardizing color management, printing plates, ink formulation, substrate specifications, press settings, and overall process control. Supported by proofing, documentation, training, and compliance with industry certifications and standards, we aim to deliver high-quality and consistent results across label and flexible packaging products. Our commitment to continuous improvement ensures a reliable and efficient partnership process that meets customer expectations and industry requirements.

Testing

To guarantee a superior final product, testing plays a critical role in upholding the reliability and quality of the printing process. Regular evaluations aid in identifying and resolving potential issues, ensuring that the printed labels and flexible packaging meet necessary standards and exceed our customers’ expectations. 

Value add /value engineering

Value engineering is applied extensively in the diverse markets we serve to improve the value proposition of label products and our processes. AWT’s approach to value engineering prioritizes teamwork, innovation, and a methodical strategy to deliver optimal outcomes for our customers. AWT aims to maximize value across all products to drive innovation and efficiency.

Featured Markets

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