Why conduct formative evaluations?
Take time to read this informative blog post about the importance of formative evaluations when it comes to medical devise interfaces.
Marketers have historically tried to ‘appeal to the masses’ and reach as many consumers as possible with an over-arching message. With the development of variable data printing (VDP), marketers can still reach the same number of consumers, but the message can be tailored to specific sub-audiences or even individuals in the campaign. Digital presses made this possible, without the need to change plates and other press equipment to produce different versions of the primary message, unique barcodes, individual serial numbers and images.
When you work with AWT, you’re benefiting from our extensive background in digital printing and variable data, barcode, and image projects. Whether you’re looking for a unique and effective way to appeal to a specific consumer group, or you need to indicate a package’s representation in a limited batch offering, or you need unique barcodes on every part, our team can get you from concept to final product quickly and with the world-class quality and service our customers have come to expect.
VDP capabilities and deployment scenarios
Capabilities
Take time to read this informative blog post about the importance of formative evaluations when it comes to medical devise interfaces.
The cost of a label goes well beyond cost per thousand to include many related factors from order processing and inventory control to logistics and everything in between.
Once considered to be incidental components of the product lifecycle, labels and flexible packaging are gaining more attention.
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