Groundbreaking New RFID Study
AWT Healthcare partnered with one of our customers on a ground-breaking project to increase the refill rates for new prescriptions through the use of Radio Frequency Identification (RFID) technology.
Marketers have historically tried to ‘appeal to the masses’ and reach as many consumers as possible with an over-arching message. With the development of variable data printing (VDP), marketers can still reach the same number of consumers, but the message can be tailored to specific sub-audiences or even individuals in the campaign. Digital presses made this possible, without the need to change plates and other press equipment to produce different versions of the primary message, unique barcodes, individual serial numbers and images.
When you work with AWT, you’re benefiting from our extensive background in digital printing and variable data, barcode, and image projects. Whether you’re looking for a unique and effective way to appeal to a specific consumer group, or you need to indicate a package’s representation in a limited batch offering, or you need unique barcodes on every part, our team can get you from concept to final product quickly and with the world-class quality and service our customers have come to expect.
VDP capabilities and deployment scenarios
Capabilities
AWT Healthcare partnered with one of our customers on a ground-breaking project to increase the refill rates for new prescriptions through the use of Radio Frequency Identification (RFID) technology.
In the competitive landscape of the wine and spirits market, branding and label quality play a crucial role in attracting consumers and differentiating products. AWT Labels & Packaging emerges as a game-changer in this industry, offering unparalleled advantages through its innovative solutions tailored for the wine and spirits sector.
This project, spearheaded by Blake Barrios, a talented artist and proprietor of Rebellium Wines, was not just about creating beautiful labels. It was about empowering local youth and supporting community initiatives. Blake’s vision to mentor these teens and guide them through creating a mural, which was then used as the wine label design, was truly inspiring.
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