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Variable Data & Image Printing

Getting personal: Variable data & image printing for labels

Marketers have historically tried to ‘appeal to the masses’ and reach as many consumers as possible with an over-arching message. With the development of variable data printing (VDP), marketers can still reach the same number of consumers, but the message can be tailored to specific sub-audiences or even individuals in the campaign. Digital presses made this possible, without the need to change plates and other press equipment to produce different versions of the primary message, unique barcodes, individual serial numbers and images. 


Trust a pioneer in the implementation of digital printing

When you work with AWT, you’re benefiting from our extensive background in digital printing and variable data, barcode, and image projects. Whether you’re looking for a unique and effective way to appeal to a specific consumer group, or you need to indicate a package’s representation in a limited batch offering,  or you need unique barcodes on every part, our team can get you from concept to final product quickly and with the world-class quality and service our customers have come to expect.


Wide ranging capabilities for variable printing

VDP capabilities and deployment scenarios

  • Seasonal product offerings
  • Game and sweepstakes coding/numbering
  • Personalization (names; teams; schools; etc.)
  • At retail variations of colors
  • Limited batch product release serialization
  • Security coding


  • Sequential numbering and barcodes
  • Randomization
  • Verification of no duplicates
  • Image swap
  • Personalized QR codes
  • Varied messaging
  • Regionalization


Award winning graphics and functional packaging for distinctive brand impressions Food packaging needs to capture consumer attention, communicate brand quality,...
Unique and eye-catching to showcase your craft Labels, shrink-sleeves, and packaging designed to capture attention and represent your brand Get...
Helping consumers maintain healthy households Your labels and packaging must deliver attention grabbing graphics that project the quality of your...
Helping consumers navigate to your brand on their path to wellness Nutraceutical and supplement products demand brand visibility and precise ...
Packaging that reflects your brand promise and provides a lasting impression When packaging must be product resistant, fade resistant, and...
Premium, embellished, eye-catching Let our passion work for your passion. We produce award winning quality labels that bring in buyers...
Solutions for retail and promotional needs AWTs extensive capabilities enable us to provide the special features and visual effects that...
Quality labeling solutions for clinical research projects in pharmaceutical, medical device and biologics development We bring extensive manufacturing expertise and...
Because innovation, speed, and quality saves lives We understand and support your mission to prevent, diagnose and treat illness and...
High quality and accurate labeling Pharmaceutical labeling plays a critical role in ensuring patient safety and medication effectiveness, and it...
Durability, security, and speed With short product lifecycles and advanced manufacturing environments we support your product identification, traceability, and instructional...
Durable constructions for demanding environments Your message and your brand will endure through the most challenging processes and environmental conditions....
Custom engineered competitive solutions Building products that give people the freedom to move and enable the supply of critical goods...
Protecting the integrity of your brand Tamper-indicators, seals, overt and covert printing technologies, and labels to fight counterfeiting. Multiple solutions...


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