Brand owners and product manufacturers can utilize extended content labels (ECL) when significant levels of information need to be communicated to end users and the primary label has limited area to accommodate all the information or graphics. Companies may have products distributed globally with multi-language needs, regulatory information requirements to communicate, or detailed instructions for use. ECLs, also called “booklet labels” are also used for specialty retail promotions such as coupons or game applications. AWT has standard and custom ECL solutions for your specific application.
AWT’s service to consumer brands, medical device, and industrial sectors has given us a great deal of experience when it comes to developing ECLs. Whether you need multi-language instructions for use, extra space to promote a co-brand, or room to add recipe ideas to your packaged food product, AWT’s experts can recommend the best ECL or booklet design for the job.
This guide was created as a visual aid in order to help ensure proper labeling applications for selected products.
Please note that this is ONLY a guide, and represents only AWT Healthcare’s opinions as to proper label application.
Most people are familiar with the story of Achilles and his one point of weakness that led to his demise. In Homer’s epic poem the “Iliad”, Achilles, Greece’s bravest and strongest warrior, is finally done in when an arrow shot by Paris is guided into his heel by a vengeful Apollo. In typical Homer fashion there’s a long backstory (we all remember our freshman year Western Civ lecture classes) of politics, meddling gods, broken promises, and lots and lots of revenge-fueled bloodshed.
Paper-based ‘Flow Wrap’ is a packaging solution that offers several benefits for companies seeking attractive and sustainable packaging options. Comprised of
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