Brand owners and product manufacturers can utilize extended content labels (ECL) when significant levels of information need to be communicated to end users and the primary label has limited area to accommodate all the information or graphics.  Companies may have products distributed globally with multi-language needs, regulatory information requirements to communicate, or detailed instructions for use. ECLs, also called “booklet labels”  are also used for specialty retail promotions such as coupons or game applications. AWT has standard and custom ECL solutions for your specific application.