Embellishment

Stand out from the crowd

AWT excels in designing and producing intricate and dynamic label decorations, by employing a wide range of embellishment techniques. Our award-winning capabilities bring customers’ imagination to life with distinctive ornamentation, high impact visual and tactile experiences, brand recognition, and a stand-out customer experience.

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Coating and Varnishes

Coatings and varnish effects help your labels and packaging stand out visually, provide a tactile experience, and can protect the print and images below the surface. We offer three types of varnishes: gloss, matte, and satin, each providing extra protection and unique visual appeal. A gloss varnish adds shine and depth, while matte varnishes offer softer appearance, protecting against fingerprints. A satin varnish combines the best of both! AWT also provides tactile varnishes that can enhance your product packaging with different textures.

Embossing

Embossed labels give your products and labels depth and a premium appearance. Embossing can be combined with the full range of printing techniques and on a variety of label materials, including paper, hybrid film, and foil, to achieve unique effects. AWT can add embossed effects to custom foil labels, enhancing the metallic elements through shine and through four-color process flexographic printing. With nearly limitless possibilities, helping you create labels that convey your brand identity and differentiate your products has never been easier.

High Build and Spot Varnish

Spot varnish is a visually captivating technique used to apply a clear or colored ink coating to a specific area or “spot” on a printed package or label. High build printing is a method of applying a thick layer of ink or coating to the surface, creating a raised or three-dimensional effect. Use of high build or spot varnish embellishment enhances the appearance of design elements, provide protection and durability to the printed surface, or an engaging tactile experience for consumers. AWTs breadth of premium design expertise, manufacturing footprint, and experienced operators help brand owners bring added depth to their brands on the shelf.

Hot Stamping and Cold Foil

Hot stamping (or foil stamping) is a decorative element where metallic or colored foil is applied to a surface through heat and pressure to give your labels or packaging a luxurious, shiny, or metallic finish. Cold foil stamping transfers metallic or colored foil without the need for heat and enables the creation of imaginative visuals including metallic, holographic, or colored foil accents. Labels incorporating Hot Stamping and Cold Foil bring visual differentiation and something ‘special’ to catch the eye. At AWT we bring a full suite of hot stamping and cold foil processes together with high-quality materials to deliver your vision of uniquely beautiful products.