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Bruce Hanson named Chief Executive Officer of AWT Labels & Packaging

Minneapolis, MN May 18, 2021 – AWT Labels & Packaging’s Board of Directors today announced Bruce Hanson will be joining the company as CEO effective immediately.  During his 25-year career, Bruce has held numerous strategic leadership roles at RR Donnelley, most recently as President of the Labels and Forms Business Unit.

“I am thrilled to be joining the exceptional team at AWT and grateful to find shared core values that focus on the customer, employees and shareholders,” said Hanson. “AWT’s reputation as an innovative, customer centric organization has led to tremendous growth over its long history, and I’m eager to build upon that strong heritage by broadening value for our clients.”

AWT is consistently recognized by industry organizations with awards for print quality and leadership. Recently, AWT was named “Supplier of the Year” by one of the company’s numerous Fortune 500 clients. Additionally, in 2020, AWT was the recipient of the Tag and Label Manufacturing Institute’s “Calvin Frost Environmental Leadership Award” for sustainable products and initiatives.

“Bruce’s outstanding track record and team-based leadership style will be an excellent fit with the AWT leadership team.” said Eric Kanter, Managing Director of Morgan Stanley Capital Partners.” His background in Healthcare and Labels uniquely qualifies him to immediately impact the strategic path for AWT and unlock the integrated solutions current and future customers will enjoy.  Bruce’s character, vision and commitment to delivering value to customers will serve the company well as we take the organization into the next stage of growth.”

Michelle Zeller, President of AWT Labels & Packaging said, “Bruce will be a great partner for the AWT team and joins at an exciting time for the company as we continue to experience rapid growth and further deepen our strategic value and enhanced client experience. We are excited for him to join our organization.”

About AWT Labels & Packaging

For over 40 years, AWT Labels & Packaging has been providing high-quality labels and flexible packaging solutions for a diverse set of markets including healthcare, food and beverage, personal care, household, and OEM/industrial.  AWT retains long-standing relationships with some of the most recognized brands and companies in the world by providing superior quality, unrivaled customer service, state-of-the art color management, and cutting-edge technical design capabilities. With approximately 300 employees, AWT operates three facilities, including the headquarters in Minneapolis, MN focused primarily on label converting (with some flexible packaging); a flexible packaging plant in South Elgin, IL; and Citation Healthcare Labels, a manufacturer and supplier of pharmaceutical labels used in clinical trials in Long Island, NY. For more information, please visit our website .

About Morgan Stanley Capital Partners

Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has invested capital in a broad spectrum of industries for over three decades. Morgan Stanley Capital Partners focuses on privately negotiated equity and equity-related investments primarily in North America and seeks to create value in portfolio companies primarily in a series of subsectors in the business services, consumer, healthcare and industrials markets with an emphasis on driving significant organic and acquisition growth through an operationally focused approach. For further information about Morgan Stanley Capital Partners, please visit

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