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Morgan Stanley Capital Partners Completes Investment in AWT Labels & Packaging

MINNEAPOLIS December 18th, 2020 – Advanced Web Technologies Holding Company, which operates as AWT Labels & Packaging and Citation Healthcare Labels, announced today that Investment funds managed by Morgan Stanley Capital Partners (MSCP), the middle-market focused private equity team at Morgan Stanley Investment Management headquartered in New York, NY, completed an investment in AWT from Mason Wells, a Midwest-based private equity firm.

“We are thrilled to partner with Morgan Stanley Capital Partners as we enter our next phase of growth,” said Michelle Zeller, President of AWT Labels & Packaging. “With MSCP’s support, expertise, deep industry knowledge and network in packaging, we plan to expand our current capabilities and geographic footprint while continuing to provide the highest quality products to our customers.”

Headquartered in Minneapolis, MN, AWT is a leading provider of labels and flexible packaging solutions focused on healthcare, personal care, food & beverage, household, and OEM/ Industrial end markets. Founded in 1976, AWT operates out of three facilities in the U.S. and holds a top three market position in the medical device labels and clinical trials labels segments. Through its innovative product design approach and swift speed-to-market, AWT helps customers address mission-critical application needs.

Eric Kanter, Managing Director of Morgan Stanley Capital Partners said, “We are excited to partner with AWT and its talented management team. The team has built a phenomenal platform that serves attractive, defensive end markets with best-in-class R&D capabilities. We look forward to building upon the Company’s prior success by investing in assets, capabilities and the management team and continuing to deliver innovative packaging solutions through organic initiatives and acquisitions.” Kanter will become Chairman of AWT as part of the transaction.

About Morgan Stanley Capital Partners

Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has invested capital in a broad spectrum of industries for over three decades. Morgan Stanley Capital Partners focuses on privately negotiated equity and equity-related investments primarily in North America and seeks to create value in portfolio companies primarily in a series of subsectors in the business services, consumer, healthcare, and industrial markets with an emphasis on driving significant organic and acquisition growth through an operationally focused approach. For further information about Morgan Stanley Capital Partners, please visit

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