If your packaging uses How2Recycle Labels, significant changes are on the way that will impact your operations. Here’s what you need to know about the transition to the new How2Recycle Pro Labels.
What’s Changing with How2Recycle Labels?
The Legacy How2Recycle Labels are being phased out. In their place, How2Recycle Pro Labels are being introduced to:
- Improve label clarity and consumer understanding
- Align with stricter recyclability legislation
- Address evolving state and federal compliance requirements
Backed by consumer research and tailored to meet laws like SB 343 in California, these new labels are not just the latest regulatory necessity, they are a strategic response to evolving legislation and consumer expectations.
The How2Recycle Legacy Labels (left) will be phased out as rollout the new How2Recycle Pro Labels (right) takes place.
Transition Timeline: Key Dates for Your Packaging Strategy
|
Date |
Change |
|
July 31, 2025 |
|
|
Aug 2025 – Feb 1, 2026 |
Transition period: Legacy & Pro Labels both accepted |
|
Sept 2025 |
Pro Labels available in Member Platform |
|
Feb 1, 2026 |
Legacy Labels no longer accepted |
|
Oct 4, 2026 |
SB 343 compliance deadline for California packaging |
What’s in the New Guidelines?
How2Recycle’s July 2025 update is expected to include:
- Recyclability classification updates
- SB 343 clarification and enforcement details
- Priority product categories for immediate transition
- Guidance on optional upgrades like How2Recycle Plus (QR codes)
Why These Label Changes Matter for Your Business
- Regulatory Compliance: Pro Labels meet SB 343 and anticipated national standards
- Consumer Trust: With 84% U.S. consumer recognition, How2Recycle is a known and trusted label
- Future-Proofing: These changes anticipate growing global scrutiny on recyclability claims
What Should You Do Now?
- Audit Your Packaging
Identify all SKUs using current How2Recycle Legacy Labels - Prioritize High-Risk Products
Focus first on products sold in California or undergoing packaging redesigns - Access Member Resources
Review “Members’ Guide to the Pro Label Rollout” in your How2Recycle portal - Explore Upgrades
Consider How2Recycle Plus for enhanced consumer communication via QR codes
AWT Labels & Packaging is Keeping You Up-to-Date
Contact us to schedule a compliance review and keep your packaging compliant, clear, and consumer-friendly.
