A Deliciously Eye-Catching Label

January 5, 2023

The Customer

Our customer, Mrs. McGarrigle’s Fine Food Shop operates a fine food retail store in downtown Merrickville, Ontario, Canada. Mrs. McGarrigle’s offers a selection of gourmet foods, kitchen gadgets, and housewares.

The Challenge

The challenge was to showcase Mrs. McGarrigle’s gourmet line of fine mustards. They wanted an eye-catching gold-trimmed label. Technical challenges including being able to print small print lettering on a gold stock.

The Solution

AWT Labels & Packaging used special ink on a silver stock to make a gold-looking label, which resulted in a label that looked better than printing on a gold label. The ensuing result was another happy customer!

Written By:

AWT Expert

Category:

Case Study

Posted On:

January 5, 2023

Collaborative Forward-Thinking Innovation

A global point-of-care (POC) diagnostics startup was preparing to launch an innovative new product but faced a critical production challenge. Their blood diagnostic tests featured a unique disc design, incorporating various sealing tapes and labels that required precise placement. The pressing question: could they maintain tight tolerances in positioning without triggering an unintended chemical reaction during the production process?

Major Changes Coming to How2Recycle Labels: Keeping You Up-to-Date

Using more traditional suppliers and methods, La Prenda would only order labels a handful of times per year in an effort to meet minimums. This was complicated by the dynamic needs of their customers, who were often looking for small lots and unique wines.

From Vision to Shelf: How Wild Mannered Used Packaging to Tell a New Brand Story

Using more traditional suppliers and methods, La Prenda would only order labels a handful of times per year in an effort to meet minimums. This was complicated by the dynamic needs of their customers, who were often looking for small lots and unique wines.

Written By:

AWT Expert

Category:

Posted On:

January 5, 2023

Updated On:

December 19, 2023

The Customer

Our customer, Mrs. McGarrigle’s Fine Food Shop operates a fine food retail store in downtown Merrickville, Ontario, Canada. Mrs. McGarrigle’s offers a selection of gourmet foods, kitchen gadgets, and housewares.

The Challenge

The challenge was to showcase Mrs. McGarrigle’s gourmet line of fine mustards. They wanted an eye-catching gold-trimmed label. Technical challenges including being able to print small print lettering on a gold stock.

The Solution

AWT Labels & Packaging used special ink on a silver stock to make a gold-looking label, which resulted in a label that looked better than printing on a gold label. The ensuing result was another happy customer!

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