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Anti-Theft Label 541 Regulatory and Cost Improvement

Customer Issues

  • Legacy designed Label 541 in use met NHTSA (US regulatory requirement)
  • China regulation  changed, and consequently the existing label did not meet all new requirements
  • In the customers production environment, the legacy design also generated significant scrap and used slow “impact printing” methodology

The AWT Solution

  • New design was developed that also utilized faster and more common thermal transfer printing method
  • Design meets both NHTSA and China regulations in one label design
  • NHTSA Part 541 (North America)
  • NSPRC GB/T 25978-2019 (China)
  • Design met our customer label specification
  • Cost savings estimate of 25% on label spend 
  • In-Process waste reduction 21% in estimated savings
  • Design approved by customer and under consideration for future vehicle programs

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“HeArt of the Dragon”: Rebellium Wines Community Collaboration Project

This project, spearheaded by Blake Barrios, a talented artist and proprietor of Rebellium Wines, was not just about creating beautiful labels. It was about empowering local youth and supporting community initiatives. Blake’s vision to mentor these teens and guide them through creating a mural, which was then used as the wine label design, was truly inspiring.

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Customer Issues

  • Legacy designed Label 541 in use met NHTSA (US regulatory requirement)
  • China regulation  changed, and consequently the existing label did not meet all new requirements
  • In the customers production environment, the legacy design also generated significant scrap and used slow “impact printing” methodology

The AWT Solution

  • New design was developed that also utilized faster and more common thermal transfer printing method
  • Design meets both NHTSA and China regulations in one label design
  • NHTSA Part 541 (North America)
  • NSPRC GB/T 25978-2019 (China)
  • Design met our customer label specification
  • Cost savings estimate of 25% on label spend 
  • In-Process waste reduction 21% in estimated savings
  • Design approved by customer and under consideration for future vehicle programs