How to Display Your Label for Ecommerce Sales
The world took a drastic shift to the digital world in 2020. Many businesses, specifically ones that strived within the offline world—through brick-and-mortar retail sales, tasting rooms, and events—have had to adapt to the changing world. In brick-and-mortar stores, consumers wanting to buy wine, beer, spirits, cannabis products, and other products can touch the product, […]
5 Ways to Make Your Wine Label Stand Out
You have mere seconds to capture a consumer’s attention to get them to notice your bottle, pick it up, and ultimately purchase. In a sea of wine options—at retailers and online—how do you make your label stand out? There are steps every buyer takes in selecting a new wine off the shelf: Step 1: Something […]
5 Ways to Make Your Spirits Label Stand Out
On store shelves and online, you have seconds to capture a buyer’s attention to get them to notice your spirit bottle, pick it up, and ultimately purchase. In a market full of spirit options—both in stores and online—how do you make your spirits label stand out? Consumers, especially millennials, make a lot of their purchasing […]
When Labeling Goes Bad: The Case of the Opposite Hands
Everything was running smoothly in the run-up to launching the new drug formulation. Development of the drug finished ahead of schedule; regulatory requirements had been met; and intellectual property rights secured. Next up were the all-important clinical trials to demonstrate the efficacy of the drug.
9 Tips Before You Refresh Your Wine Brand
Need to Refresh Your Wine Brand? Here are some tips to consider from Patti Britton of Britton Design: Theme / Story First of all, is your theme or story coming across with a good impression? If not, maybe it’s time to hire a wine package designer. That designer should be able to uncover your story […]
Evolution of Clinical Trial Labels
Clinical Trial labels have evolved over time to accommodate changing clinical trial material (CTM) containers, as well as packaging and storage environments. Today’s manufacturing equipment has also opened new opportunities for complex label designs. Regulatory agencies around the world each have their own ideas around what needs to be included on a label, or what parts of the packaging need to be labeled.
5 Label Tips to Boost Your Craft Beer Brand
Boosting the power of your brand can be accomplished with simple decisions you make about your labels. Consider these five ways to get more brand power out of the labels that introduce the world to your products. We recommend choosing one or two to see what a difference they can make in attracting and keeping […]
Top 10 Common Mistakes in Label Artwork
You can save a great deal of time and money by checking your artwork before submitting it. Every day, we review many artwork files, and often discover problems that need to be addressed before we can print the labels. Avoid these mistakes, and your labeling will be much faster and more economical. To help you […]
Continuous Improvement Utilizing the Kaizen Method
All good businesses recognize the need for continuous improvement. If you don’t continually look for ways to make things better, your competitors can leave you in the dust and you can ultimately lose your customers and your business. There are many ways to analyze processes in trying to continually improve. At AWT, Kaizen (a Japanese term meaning, “Change for the Better”) has been a major method used to dissect and evaluate processes for continuous improvement and now Citation Healthcare Labels (CHL) has begun utilizing these beneficial methods.
