How to Find the Best Custom Label Printer
Finding the right custom label printer is not as straightforward as it may seem. With printing technologies constantly advancing—almost as fast as customer demands—you have endless options when it comes to materials, techniques, sizes, and more. Today, a label is more than a sticker you slap on your bottles or cans. A label has to […]
Green Labels: Choosing Eco-Friendly Label Materials
This Earth Day, we wanted to take some time to reflect on how label material and printing decisions can influence the environmental impact of wine, craft beer, spirits, CBD, and other products. Many of our customers are working to do their part to reduce the impact their processes and products have on the environment. One […]
5 Ways to Make Your Craft Beer Label Stand Out
On store shelves, you have seconds to capture a buyer’s attention to get them to notice your beer, pick it up, and ultimately purchase a can or a case. In a flood of craft beer options—both at retailers and online—how do you make your beer’s label stand out? In its research, Nielsen reports that 70% […]
How to Display Your Label for Ecommerce Sales
The world took a drastic shift to the digital world in 2020. Many businesses, specifically ones that strived within the offline world—through brick-and-mortar retail sales, tasting rooms, and events—have had to adapt to the changing world. In brick-and-mortar stores, consumers wanting to buy wine, beer, spirits, cannabis products, and other products can touch the product, […]
5 Ways to Make Your Wine Label Stand Out
You have mere seconds to capture a consumer’s attention to get them to notice your bottle, pick it up, and ultimately purchase. In a sea of wine options—at retailers and online—how do you make your label stand out? There are steps every buyer takes in selecting a new wine off the shelf: Step 1: Something […]
5 Ways to Make Your Spirits Label Stand Out
On store shelves and online, you have seconds to capture a buyer’s attention to get them to notice your spirit bottle, pick it up, and ultimately purchase. In a market full of spirit options—both in stores and online—how do you make your spirits label stand out? Consumers, especially millennials, make a lot of their purchasing […]
When Labeling Goes Bad: The Case of the Opposite Hands
Everything was running smoothly in the run-up to launching the new drug formulation. Development of the drug finished ahead of schedule; regulatory requirements had been met; and intellectual property rights secured. Next up were the all-important clinical trials to demonstrate the efficacy of the drug.
9 Tips Before You Refresh Your Wine Brand
Need to Refresh Your Wine Brand? Here are some tips to consider from Patti Britton of Britton Design: Theme / Story First of all, is your theme or story coming across with a good impression? If not, maybe it’s time to hire a wine package designer. That designer should be able to uncover your story […]
Evolution of Clinical Trial Labels
Clinical Trial labels have evolved over time to accommodate changing clinical trial material (CTM) containers, as well as packaging and storage environments. Today’s manufacturing equipment has also opened new opportunities for complex label designs. Regulatory agencies around the world each have their own ideas around what needs to be included on a label, or what parts of the packaging need to be labeled.
