The Road to Sustainability: Pressure-Sensitive Label Edition

When it comes to pressure-sensitive (PS) labels, there are multiple ways to design for sustainability.  In developing an earth-friendly package, any of these approaches can be used by themselves, or in combination with others.  Let us look at these options: Recyclable Labels Recyclability is probably the first thing one thinks of when designing a sustainable […]

Removing Barriers to Recycling Flexible Packaging

Flexible packaging is very popular due to versatility and marketability of the structures. Flex packaging serves a variety of markets, with a large share found in the food sector, most likely due to the packaging’s ability to be resealed.  It’s also lightweight, efficiently transported and provides a very visible brand billboard at retail. Along with […]

Recycling: Coming to Terms With the Terminology

Everyone knows what recycling means, right?  It’s not a new concept, and nearly all of us have been participating in recycling efforts for some time now.  We likely have some sort of sanitation receptacle at home where we put all those things we’re told to recycle, and the contents of this container are collected on […]

How Green Is Your Packaging? A Simple Sustainable Packaging Audit

Summer is officially underway, and everything is ‘greening up’ outside.  Some businesses experience a little slow down in summer, and that may be a great time to take stock of packaging strategies.  A packaging audit can help identify areas of strengths and weakness in your strategy and reveal opportunities to improve performance.  In this “season […]

The Next “R” in the Sustainable Triad: Reuse

A few months ago, we introduced the concept of material reduction in the development of sustainable packaging and labeling (material reduction). It is the first element of the “Reduce – Reuse – Recycle” fundamentals we are all aware of. This month we talk about ‘reuse’ of packaging and packaging elements as a strategy to achieve […]

Designing Packaging to Optimize Recyclability

We are all in agreement about recycling everything we can for a healthier world and conservation of resources. Recycling is a key element of an overall circular economy strategy. This is as true for packaging as any other consumable. Yet despite our best efforts, not every package we target for recycling gets recycled. There are […]

Label Material Reduction: A Case of “Less Is More”

Reduce – Reuse – Recycle It’s highly likely you’ve heard this mantra sometime in the past ten years as the U.S. and the world work toward more environmentally-friendly ways of living and doing business.  It’s a simple way of looking at a complex issue.  And it’s a great place to start when developing a sustainable […]

Package Recycling: Making Sure It Happens

Everybody is talking about sustainability lately. It’s certainly a buzzword in commerce, and companies are clamoring to communicate how ‘environmentally-friendly’ their processes and products are.  But what does it really mean to be ‘sustainable?’  Let’s take a look at it from a packaging perspective, since that’s our business! We at AWT have recently developed a […]

Recycling: It’s Not Automatic

Even Though a Package is Labeled as “Recyclable,” It Doesn’t Mean You Can Just Toss It & Forget It You’re a consumer goods manufacturer, and you’ve invested time and effort into making sure your product’s packaging is sustainable. For example, perhaps you’ve worked with a packaging supplier to develop a flexible package that can be […]