Is Your Color Always On Target?

beautiful bright and colorful arrows hitting the bullseye on each of their targets.

Having trouble with misaligned prints? Print registration is the process of perfectly aligning each color plate, ensuring that every element lands precisely where it should. This critical step guarantees crisp, vibrant images—without a hint of blurriness or off-target hues. Our experts at AWT know the importance of hitting your target!

Why Consistency Matters

  • Sharpness and Clarity – Proper registration ensures that text, graphics, and images are crisp and well-defined. Misregistration causes blurry or fuzzy edges that make prints look unprofessional.
  • Accurate Color Reproduction – When CMYK  plates are properly aligned, they blend seamlessly to create the intended colors. Poor registration results in unwanted color shifts or overlapping tints.
  • Professional Print Quality – Inconsistent registration can make a print look, well, just plain bad. Proper alignment ensures a polished final product, which is crucial for your branding.
  • Prevention of Waste & Cost Efficiency – Poor registration can result in rejected prints, leading to wasted materials and increased production costs. Keeping registration accurate reduces errors and improves your efficiency.
  • Consistency Across a Print Run – Large-scale printing requires uniformity. Even small misalignments can become more noticeable over thousands of prints. Regular calibration and monitoring help maintain consistency.

   

At AWT, we fine-tune your print registration so your labels always hit the mark. Whether you’re in Food, Beverage, Household Products, Personal Care & Beauty, or Flexographic Printing, we’re here to keep your colors naturally on target!

Written By:

Category:

Posted On:

Collaborative Forward-Thinking Innovation

A global point-of-care (POC) diagnostics startup was preparing to launch an innovative new product but faced a critical production challenge. Their blood diagnostic tests featured a unique disc design, incorporating various sealing tapes and labels that required precise placement. The pressing question: could they maintain tight tolerances in positioning without triggering an unintended chemical reaction during the production process?

Read More

Written By:

Category:

Posted On:

Updated On:

beautiful bright and colorful arrows hitting the bullseye on each of their targets.

Having trouble with misaligned prints? Print registration is the process of perfectly aligning each color plate, ensuring that every element lands precisely where it should. This critical step guarantees crisp, vibrant images—without a hint of blurriness or off-target hues. Our experts at AWT know the importance of hitting your target!

Why Consistency Matters

  • Sharpness and Clarity – Proper registration ensures that text, graphics, and images are crisp and well-defined. Misregistration causes blurry or fuzzy edges that make prints look unprofessional.
  • Accurate Color Reproduction – When CMYK  plates are properly aligned, they blend seamlessly to create the intended colors. Poor registration results in unwanted color shifts or overlapping tints.
  • Professional Print Quality – Inconsistent registration can make a print look, well, just plain bad. Proper alignment ensures a polished final product, which is crucial for your branding.
  • Prevention of Waste & Cost Efficiency – Poor registration can result in rejected prints, leading to wasted materials and increased production costs. Keeping registration accurate reduces errors and improves your efficiency.
  • Consistency Across a Print Run – Large-scale printing requires uniformity. Even small misalignments can become more noticeable over thousands of prints. Regular calibration and monitoring help maintain consistency.

   

At AWT, we fine-tune your print registration so your labels always hit the mark. Whether you’re in Food, Beverage, Household Products, Personal Care & Beauty, or Flexographic Printing, we’re here to keep your colors naturally on target!