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Line Shack Winery Saves 33% on Wine Label Costs

Organization

The Line Shack Winery takes its inspiration from the Old West, Italy and the sanctity of Nature as it produces award-winning Bordeaux and Rhone vintages in the San Antonio Valley AVA Monterey, California. This up-and-coming enterprise is driven by the savvy of Bob and Daphne Balentine, who are committed to pursuing excellence and sustainability as they near production levels of 10,000 cases.

Challenge

Doing business with a large label manufacturer can cause multiple issues for an emerging winery like Line Shack. The Balentines say they were experiencing many of them: quality issues, long lead times, over paying for labels and always receiving 10% over shipments.

Solution and Result

The Balentines were pleasantly surprised to see how many innovations AWT Labels & Packaging afforded them. “It’s amazing. Not only did we save money on our labels, but they look better, too, as the labels help impress the tasting room crowds and drive retail sales outside our store,” explains Bob Ballentine. “Our results speak for themselves. Just look at how they stack up.”


The bottom line:

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“HeArt of the Dragon”: Rebellium Wines Community Collaboration Project

This project, spearheaded by Blake Barrios, a talented artist and proprietor of Rebellium Wines, was not just about creating beautiful labels. It was about empowering local youth and supporting community initiatives. Blake’s vision to mentor these teens and guide them through creating a mural, which was then used as the wine label design, was truly inspiring.

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Organization

The Line Shack Winery takes its inspiration from the Old West, Italy and the sanctity of Nature as it produces award-winning Bordeaux and Rhone vintages in the San Antonio Valley AVA Monterey, California. This up-and-coming enterprise is driven by the savvy of Bob and Daphne Balentine, who are committed to pursuing excellence and sustainability as they near production levels of 10,000 cases.

Challenge

Doing business with a large label manufacturer can cause multiple issues for an emerging winery like Line Shack. The Balentines say they were experiencing many of them: quality issues, long lead times, over paying for labels and always receiving 10% over shipments.

Solution and Result

The Balentines were pleasantly surprised to see how many innovations AWT Labels & Packaging afforded them. “It’s amazing. Not only did we save money on our labels, but they look better, too, as the labels help impress the tasting room crowds and drive retail sales outside our store,” explains Bob Ballentine. “Our results speak for themselves. Just look at how they stack up.”


The bottom line: