Labels on beauty or personal care products have a unique opportunity to draw more visual interest on the store shelf than other products in, say, the insect repellent spray section of the store (no offense to bug sprays). If a beauty or personal product label has a dynamic and visually engaging design, not only will shoppers grab it off the shelves and buy it, but once they’re home, let’s be real – they’re probably going to use it as a featured prop in decorating their vanity/bathroom and then, maybe even take a picture of their perfect arrangement and post on social media.There is no question graphic design is imperative to entice the consumer to pick it up in the store. Here are 3 design trends to consider when designing your beauty product label.
Simple Sheen
Gone are the days of minimalist, borderline-boring designs. Thanks to clever use of typography and negative space, these clean, modern, versatile designs simply beg to be put out on display. As an added bonus: clear labels, metallic accents, and an opalescent sheen can add delicate dimension and intrigue to the clear messaging.
Dimensional Design
Designers are having a field day creating beautiful, visually complex and dimensional labels. For intricate 360˚ designs, consider using a shrink sleeve or pressure sensitive label wrap instead of a printed silkscreen container. These print methods tend to be less expensive to produce than silk screen and you can achieve tighter registration for graphics and text while using a broader range of colors to capture the details.
Mini-Me
Single use and travel size packages come in many forms, including flexible pouch with resealable labels and flexible pouch with EZ pour spouts to make it easy for your customers to maintain their self-care routine while on the go. No more sacrificing their favorite cleanser at the airport TSA because it’s over 3 oz.! Plus, aging populations also benefit from the smaller sizes, as they can be a more convenient and affordable single use price point and easier to use than larger, heavier sizes.. Beyond meeting the needs of your customers, one more benefit for the brand owner with travel or single-use products is expanding the price point/quantity selection consumers can choose from.
I recommend whenever possible to explore options for flexible packaging because you can save money in product shipping and storage. You can learn more about the economic and sustainability benefits of flexible packaging by visiting one of our previous blogs.
It’s easy to make a lasting impression with the right label and package solution. Contact AWT to see how we can help you get there.
