Organization
Waters Edge is an independently owned winery based on a proven urban winery franchise model. There are dozens of franchise locations around the U.S. with owners who are passionate about bringing wine culture to their communities. Each Waters Edge Winery & Bistro location combines the very best of a winery and wine bar in one versatile model that can be located anywhere, regardless of topography or agricultural factors. You can view their website here.
Challenges
Waters Edge Winery used to get their labels the traditional way—design the label, order the required quantities, and then wait for 4-5 weeks. Through this process, Waters Edge found they were losing opportunities and wasting time and money on their labels.
- Minimums and bulk price breaks meant they had to choose between buying more than
necessary or paying more per label - Once the label is printed, the information is all but set in stone. If information changed, a whole new order was required.
- The winery couldn’t respond quickly to new client requests because they had to wait weeks for the label
Waters Edge Winery needed a more flexible labeling option.
Solutions
AWT On Demand set Waters Edge Winery up with their Dynamic Hybrid Solution for wineries. AWT prints the winery’s high-quality branded labels, complete with embossing and foil stamping, as well as provided an Epson label printer so Waters Edge can finalize the labels on site.
Waters Edge finally has the flexibility to print labels on demand—without sacrificing quality. They have the ability to print information like alcohol %, vintage, appellation, and more on each label in seconds. Then it’s off to the bottling line for application.
Results
With the Dynamic Hybrid Solution, Waters Edge can now print labels in seconds with emboss, foil, spot varnish, high build, and more. And they can do so without wasting any labels—they only print what’s needed when it’s needed.
In addition to less waste, Waters Edge is now also able to be more reactive to opportunities in the market. They can easily print customized labels for wine club members or events. And they can finally take advantage of new opportunities with new clients very quickly because they can print labels same day!
“They provided me with an Epson label printer, software, training, and support. I can print 30-40 labels in a minute that are very professional. It was much easier than I ever thought
possible!” Ken Lineberger, Founder and Franchise Model Owner, Waters Edge Winery.
