Medical Device Labels & the Impact of Branding

As new medical devices are introduced to the market in ever-increasing numbers, it also becomes increasing critical to have effective, concise, brand identity-oriented messaging on their labels and packaging.  Between sterile barrier issues, tamper indicating features, and FDA mandated label information, ensuring that the label and package both complement and advance a device manufacturers brand […]

Why Conduct Formative Evaluations?

Take time to read this informative blog post about the importance of formative evaluations when it comes to medical device interfaces. Courtesy of the Medical Device Research Group (MDRG). The below link will take you away from the AWT website. Why conduct formative evaluations? – MDRG

Beverage Labeling Excellence

It’s a known fact that the labeling and packaging of an item can have tremendous influence over how people perceive a product, and it’s no different when it comes to the beverage industry. It’s widely known among product marketers that consumers usually select a product at the store withing 10-20 seconds. Packaging, then in fact, […]

3 Ways the Look & Feel of Flexible Packaging Can Inspire Purchases

It’s no secret that the use of flexible packaging is on the rise. According to numbers generated by a Harris Poll chartered by the Flexible Packaging Association, 26% of all brands have increased their usage of flexible packaging in the past five years, and 31% intend to increase their flexible packaging usage in the next […]

5 Packaging Trends to Watch Out For in the Personal Care Space

Personal care is on the rise and, let’s be honest, everyone has different needs when it comes to choosing their products. However, while achieving the holy grail of differentiation is great, if you want to tell your potential customers anything, you have to get their attention first. This is where packaging can make or break […]

4 Easy Steps for Shrink Sleeve Success

Considering shrink sleeves for your product?  We’re here to help! Check out these advantages of shrink sleeves and easy tips to get your project started on the right foot. Advantages to Shrink Sleeves

Flexible Packaging Trends

The use of flexible packaging continues to evolve as new film structures and applications come on –line.  When you visit any retail or grocery store, there are plenty of examples of Brand companies using flexible packaging for their product package instead of rigid containers such as a standard box, jar or can. Cost savings play […]

Sustainability Is Not Just a Passing Fad

Sustainability is a real movement for change, both in what we do and how we look at things. The earth has limited resources and as its inhabitants, it’s our responsibility to reduce our negative impact on these resources. AWT is committed to helping create a sustainable world not only by implementing eco-friendly practices within our […]