Michael Lavelle Brings Premium Wines to Historically Excluded Communities

Michael Lavelle Wine Label

The founders of Michael Lavelle Wines set out to change the way people of color experience wine and disrupt the overwhelmingly white wine industry. The wine label goes a long way in making this happen. The brand has a few inches of space and a few seconds of time to catch a consumer’s eye, make […]

How to Manage Your Custom Label Inventory

custom label inventory

Designing and printing a custom label takes time. It’s not an easy feat to find the perfect match that fits your product’s container perfectly and can showcase it to its true value. Dozens of tiny decisions have led to your label’s final form: digital or flexo printing, what kind of material, what about the varnishes, […]

When & How to Use White Layers in Label Printing & Design

white layers in label printing

For digital designs, what you see is what you get. You create a .jpg, and that’s how it will show on a screen—barring any CMYK/RGB swaps and not exacting for variances in screen coloring.  However, when it comes to print products, especially the advanced crafted premium labels like we work with at Labeltronix (an AWT […]

Labels for Tapered Containers: A Compatibility Guide

Tapered Labels

Not every label works on every container. I’m sure you’ve seen labels that are misaligned, bubbling, or wrinkled. This is a compatibility issue. For instance, we often receive requests to print labels for tapered wine or spirits bottles. It’s a request that requires experience, industry knowledge, and…math. Tapered containers need their own type of label […]

Trending in Alcoholic Beverages: The Ready-to-Drink (RTD) Takeover

Spirits RTD Takeover

The alcoholic beverages industry has to continuously reinvent itself. Sure, consumers will always love a good, ol’ classic Burgundy wine or a flavorful Caribbean rum, but the world craves new tastes, new packaging, and new fun drinks. Meet the decade’s (so far) frontrunner: canned cocktails, known as ready-to-drink beverages. The Spectacular Rise of the Ready-to-Drink […]

How Global Supply Chain Issues Affect the Labeling Industry

Global Supply Chain Issues

Supply chain problems are rippling through most industries, largely brought on by the pandemic. The shortages in the semiconductor industry have been front and center because they affect the most prolific industry, technology, namely consumer electronics. However, supply chain shortages affect many other industries. Wine, spirits, and beer manufacturers have been feeling the supply issues […]

How to Do Smaller Label Runs Without Sacrificing Quality

Smaller Label Runs Hybrid Labeling

Have you ever ordered labels for your product and been surprised at just how many you have to order to make the per-label price cost effective? It’s hard to decide what to do if you don’t need that many labels: Order in bulk just in case you need them and waste any you don’t or […]