Extended Content >Instant Redeemable Coupons

Extended content

Instant Redeemable Coupons

partnering with AWT

Coupon labels that drive sales: dry release labels & IRCs from AWT

AWT Labels and Packaging offers multiple solutions for coupon label printing, specializing in clean release labels and instant redeemable coupons (IRCs) that enhance your packaging and increase in-store conversions.

Clean release labels are a type of extended content label (ECL) designed for promotional use. These labels feature a double-sided top layer and a bottom layer, creating three total panels of usable print space—ideal for coupons, recipes, rebates, or cross-promotions.

Benefits Include:

Easy peel-off with no sticky residue
Transparent bottom layers available to show off your packaging
Perfect for Food and Beverage, Personal Care & Beauty, Nutraceuticals, health & wellness, and more!

our capabilities

Boost in-store promotions with instant redeemable coupons (IRCs)

Instant Redeemable Coupons (IRCs) are one of the most effective ways to:

Increase customer engagement
Drive impulse purchases
Promote new product launches
Deliver point-of-sale discounts
Meet retailer coupon requirements

These on-pack coupons are applied directly to your product with a clean-peel design, making it easier than ever for consumers to redeem savings instantly—right at the shelf.

Customized solutions

Why choose AWT for IRC and coupon label printing?

At AWT, we provide fully customizable coupon label solutions with the durability and print quality your brand deserves.

Custom Options Include:

Pressure-sensitive BOPP and paper constructions
Up to 10-color printing for vibrant brand impact
Inkjet-compatible printing for variable data personalization
Strong BOPP clear-film base for durability and visibility
Retailer-specific IRC sizing and format support

stand out on shelves

Advantages of on-pack IRC coupons

IRCs offer measurable ROI by placing promotions directly into shoppers’ hands—without the need for digital ads, mailers, or in-store displays.

Key Benefits of On-Pack Coupons:

No need to alter your packaging design
Saves shelf space
Low cost, high impact
Custom designs that match your brand aesthetic
Add-ons like QR codes or product authentication technology

Whether you’re launching a new product or running a seasonal promo, AWT’s IRC labels help you stand out on crowded shelves and deliver value your customers can see and use.