Laser or Thermal Transfer?
A frequent label question from startup medical device manufacturers, or existing companies implementing a new line, is whether it’s best to use laser jet or thermal transfer for in-house printing. The typical way which this is decided is by utilizing the “Pioneer Theory”. This states that since pioneers in the past stood a risk of […]
Medical Device Labels & the Impact of Branding
As new medical devices are introduced to the market in ever-increasing numbers, it becomes increasingly critical for clients to have effective, and concise brand identity-oriented messaging on their labels and packaging. Between sterile barrier issues, tamper-indicating features, and FDA mandated label information, ensuring that the label and package both complement and advance a device manufacturer’s […]
Your FDA Checklist for Personal Care & Beauty Product Packaging Requirements
FDA Checklist for Personal Care and Beauty Product Packaging Requirements
Beverage Labeling Excellence
It’s a known fact that the labeling and packaging of an item can have tremendous influence over how people perceive a product, and it’s no different when it comes to the beverage industry. It’s widely known among product marketers that consumers usually select a product at the store withing 10-20 seconds. Packaging, then in fact, […]
3 Ways the Look & Feel of Flexible Packaging Can Inspire Purchases
It’s no secret that the use of flexible packaging is on the rise. According to numbers generated by a Harris Poll chartered by the Flexible Packaging Association, 26% of all brands have increased their usage of flexible packaging in the past five years, and 31% intend to increase their flexible packaging usage in the next […]
5 Packaging Trends to Watch Out For in the Personal Care Space
Personal care is on the rise and, let’s be honest, everyone has different needs when it comes to choosing their products. However, while achieving the holy grail of differentiation is great, if you want to tell your potential customers anything, you have to get their attention first. This is where packaging can make or break […]
4 Easy Steps for Shrink Sleeve Success
Considering shrink sleeves for your product? We’re here to help! Check out these advantages of shrink sleeves and easy tips to get your project started on the right foot. Advantages to Shrink Sleeves Visual Appeal. Since shrink sleeves conform to complex or unique bottles and containers, their 360˚ graphic display offers increased opportunity for product […]
Flexible Packaging Trends
The use of flexible packaging continues to evolve as new film structures and applications come on –line. When you visit any retail or grocery store, there are plenty of examples of Brand companies using flexible packaging for their product package instead of rigid containers such as a standard box, jar or can. Cost savings play […]
Sustainability Is Not Just a Passing Fad
Sustainability is a real movement for change, both in what we do and how we look at things. The earth has limited resources and as its inhabitants, it’s our responsibility to reduce our negative impact on these resources. AWT is committed to helping create a sustainable world not only by implementing eco-friendly practices within our […]
